Junlebao Le Gai keyword and campaign rhythm case

Context

Food and beverage brands need both always-on content and campaign bursts. They must appear consistently while owning key search terms.

Execution focus

• Build a content matrix around hero keywords
• Keep search and recommendation touchpoints active
• Scale during campaign windows
• Track keyword position and content share movement

Result

The project achieved hero keyword TOP2 and formed an always-on plus campaign rhythm.