WHC fish oil Xiaohongshu content seeding and presale conversion case

Context

Fish oil is a supplement category that requires education and trust. Users search for ingredients, suitable audiences, usage scenarios, pricing and brand differences.

Execution focus

• Map category search demand and decision paths
• Explain product value through RED-native content
• Build searchable content assets before presale
• Review which themes and audiences can scale

Result

The project achieved CPUV < 5, ROI > 23 and presale day GMV 10M+.

This is a reference path for overseas health brands entering Xiaohongshu.