TOP1 Category SOV
Live loop Conversion path
Category seeding Content role
Context
Supplement brands need to explain usage scenes continuously and connect search trust with livestream conversion.
Execution focus
- Plan category-related content themes
- Use creator content to clarify product scenarios
- Support livestream conversion around campaign windows
- Review how content share connects with livestream conversion
Result
The project reached category SOV TOP1 and built a content-to-live conversion loop.
