Why reporting matters
Many brands invest in Xiaohongshu content and media, see impressions and engagement, but cannot tell which action created store visits, leads or sales.
Reporting should not become a decorative dashboard. It should decide how the next budget, content theme, creator type and media plan should change.
Reporting dimensions
- Content output, engagement and search performance
- Creator type, note quality and conversion contribution
- Media plan, budget consumption and cost movement
- Store visits, SPU seeding, leads and livestream conversion
- SOV, SOC, ROI and next-stage growth recommendations
Delivery rhythm
Projects usually run weekly reviews. Campaign or livestream cycles may require more frequent reviews.
We turn data conclusions into actions: which topics to continue, which keywords to occupy, which creator types to scale, and which media plans to stop or rebuild.
Long-term value
Reporting turns campaigns into brand-owned growth assets. Case pages, FAQ and articles can also be updated from real results, giving the website both search trust and conversion proof.