Chengdu Muxiang Technology Co.

Education service

Wukong Chinese lead conversion and acquisition cost case

For education-service lead generation, Muxiang optimized content, search and consultation paths to reduce CPUV and improve CVR.

Wukong Chinese
-30% CPUV
50%+ CVR
Lead growth Goal

Context

Education services care about lead quality and consultation conversion. Users search for suitable audiences, effectiveness, pricing and real reviews before submitting a lead.

Execution focus

Result

The project achieved CPUV 30% below market and CVR 50%+.

Insights

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Cases

More case studies

WHC fish oil
Health supplement

WHC fish oil

CPUV < 5, ROI > 23, presale day GMV 10M+.

View case
Shiseido hair care
Beauty care

Shiseido hair care

Off-site conversion cost down 6x, recommendation SOV&SOC TOP1.

View case
Vatti appliances
Home appliance

Vatti appliances

ROI up 261%, in-platform audience assets up 283%.

View case

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