Xiaohongshu account operation agency for overseas brands

What account operation should achieve

The official account should answer what users search, compare and hesitate about before purchase. It should not only repost global social content in Chinese.

What we handle

• Account positioning, content columns and publishing calendar
• RED-native note titles, covers, copywriting and comment direction
• Product education, comparison, scenario and FAQ content
• Content review based on platform tone, policy risk and user intent
• Search visibility tracking for brand, product and category keywords

First 60 days

The first stage usually focuses on category education, trust assets, product proof, creator collaboration and keyword occupation. The account should build a searchable base before large media spending.

Output

You receive a running account calendar, note drafts, review notes, publishing rhythm and performance review. The work can then connect to KOL/KOC seeding, paid media and conversion reporting.